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Keng Soon Auto

An operations system that spanned daily operations to support extensive operational accounting and track the profitability of individual cars

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Keng Soon Auto


  • Ruby on Rails


Keng Soon Auto was founded in 1977 and has since been providing personalised, hassle-free car rental service at competitive rates. With a fleet of over 300 cars and a wide range of makes and models to to suit different budgets and lifestyles, Keng Soon Auto caters to both individual and corporate needs.

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The Challenge

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Imagine managing the operations of 300-strong fleet of cars. On pen and paper. That’s what Keng Soon Auto had to go through, but no longer.

Our Solution

We were engaged to build an operations system for Keng Soon Auto that spanned daily operations, tracking the status of cars and drivers. The system provided support for extensive operational accounting, allowing them to track the profitability of individual cars. The system was designed around the sales people's’ processes, enabling them to quickly generate quotes and agreements, and decisively close the sale. On a management level, comprehensive dashboards were also designed and implemented to suit the needs of the sales, operations and finance departments.

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